The lion and the unicorn depicted on the family coat of arms symbolize nobility and courage - the heritage of the Parelli family, as well as their commitment to upholding values such as justice, honesty, loyalty, and honor.

The Parelli ethic has always upheld the tradition of Italian culture, distinctive style, and keen attention to detail.

HIGHEST QUALITY, PROVEN THROUGH THE AGES

UNIQUE ITALIAN PERFUME COMPOSITIONS

DISTINCTIVE FEATURE OF LAGO MAGGIORE

THE HISTORY OF ITS CREATOR, HIDDEN BEHIND EACH AROMA

Beatrice Parelli, married to Federico, was finally able to devote herself to her favorite activity - painting. The masterpieces created by Beatrice were donated by the family to schools and various art institutions as inspiration for future generations. After the birth of her children, Beatrice began to spend more time tending the garden, wanting to surround her children with the natural beauty of their native Italy.

The Parelli Family lives in an old mansion in Lago Maggiore in northern Italy and tries to preserve the traditions and values of their ancestors. The head of the family, Federico Parelli, created the foundation of the modern Parelli Family and passed on the family business to his only son, Giotto Parelli. Nowadays Federico devotes his time to his family, and often spends his evenings on the deck of his favorite yacht famiglia prima, enjoying a refreshing breeze with a glass of vermouth. Federico believes that strong family ties and their willingness to always support each other is the key to the Parelli family's prosperity.

Giotto Parelli was raised in the best traditions of the Italian aristocracy from childhood. But despite being surrounded by luxury and permissiveness, Giotto grew up to be a responsible and purposeful heir to the family business, increasing the family capital.

The only daughter Chiara Parelli was brought up by her mother Beatrice, who instilled in her freedom and inexhaustible thirst for travel. Since early childhood Chiara had the opportunity to visit the nearest European countries, and when she reached adulthood, the girl fulfilled her dream - went on a six-month trip around the world.

Federico Parelli (in the middle) with his mother and cousin

View of Lago Maggiore